Key takeaways
- Your best-selling delivery item can be your worst for profit.
- Commission, packaging and co-funded promos cost more than the ingredients.
- Reprice delivery-only, resize, or drop: [3 drinks repriced, 2 dropped].
The shop
[2–3 paragraphs: who the owner is, how many outlets, what they sell, what worried them. Written in the Boss's voice, with permission.]
One order, honestly
Here is what one large brown sugar milk tea really leaves behind on Grab.
| Grab menu price | RM 13.90 |
|---|---|
| Commission 30% | − RM 4.17 |
| Food cost | − RM 4.20 |
| Cup, lid, film, bag | − RM 0.85 |
| Promo you co-fund | − RM 1.00 |
| Left for rent, staff and you | RM 3.68 |
The three changes
1. Delivery-only pricing
[Explain the repricing and why customers didn't notice.]
2. Drop the drinks that never pay
[Which items were dropped, and what happened to total orders.]
3. Right-size the large cup
The RM 9.90 large went from 700 ml to 650 ml. [Explain the cost saving per cup.]
60 days later
[Result in the owner's words, with the signed-off figure, e.g. +RM 2,940 profit a month.]
Check your own menu
Pull last month's Grab statement and list your top 10 delivery items. For each one, subtract commission, food cost, packaging and any promo you fund. Anything under 25% margin needs a look.
Tags: Bubble tea, Grab, Menu pricing, Food cost
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